Equestrian & Countryside Lifestyle Brand

“Distinctive and fashionable”

Oxhouse is a leading retailer of equestrian and country lifestyle brands based in Uttoxeter. The client felt their brand presence was lacking in distinctiveness and very much run-of-the-mill within the market. In addition, the old identity was very masculine in style and colour when over 90% of customers are female and are brand led when purchasing equestrian fashion and equipment. Our brief was to create a new retail brand that was distinctive and fashionable. It had to be desirable but attainable without alienating Oxhouse’s existing customers.
Image of Oxhouse branding
Image of Oxhouse branding
Image of Oxhouse branding