Oxhouse
Equestrian & Countryside Lifestyle Brand
BRANDING.
“Distinctive and fashionable”
OXHOUSE
Oxhouse is a leading retailer of equestrian and country lifestyle brands based in Uttoxeter. The client felt their brand presence was lacking in distinctiveness and very much run-of-the-mill within the market. In addition, the old identity was very masculine in style and colour when over 90% of customers are female and are brand led when purchasing equestrian fashion and equipment. Our brief was to create a new retail brand that was distinctive and fashionable. It had to be desirable but attainable without alienating Oxhouse’s existing customers.
![oxhouse-brand1 Image of Oxhouse branding](https://www.millerand.co.uk/wp-content/uploads/2018/08/oxhouse-brand1.png)
![oxhouse-brand2 Image of Oxhouse branding](https://www.millerand.co.uk/wp-content/uploads/2018/08/oxhouse-brand2.png)
![oxhouse-brand3 Image of Oxhouse branding](https://www.millerand.co.uk/wp-content/uploads/2018/08/oxhouse-brand3.png)
BRANDING
![OXHOUSE-ALL-BAGS](https://www.millerand.co.uk/wp-content/uploads/2018/08/OXHOUSE-ALL-BAGS-1.jpg)