At a time where marketing budgets are under significant strain, many companies are looking for cost effective ways to maintain as well as improve customer retention whilst still maximising their return on investment.
Email marketing is an easy, low-cost yet highly effective method of keeping in touch with your customers. Regardless of the sector you operate in, focussed email campaigns can increase sales and enquiries as well as improve brand loyalty.
Miller&Co recognised several years ago the important role that email can play as part of a wider marketing strategy. After all, the greatest asset any company has is it's customer database and email marketing is a really easy way to promote a business.
We have our own email marketing system that our clients use to communicate with their customers on a frequent basis. We can design set-up multiple HTML email templates for you to maintain, segment your database to increase relevance and effectiveness and track open/reads and click-throughs.
If you are thinking of incorporating email into your marketing strategy and would like some advice, please give us a call on 01782 213500 or email us at firstname.lastname@example.org
Email Hints and Tips...
Your email registration area should always be in a prominent position on your website. It should be short and sweet, so that the customer can sign-up with the minimum effort. You can always follow it up later to get further information. Clearly communicate the benefits of subscribing and always provide an opt-in tick box to comply with the law.
Spread the word
A great way to increase your list is to invite recipients to forward the email to a friend. Ensure you provide a link so that they can sign up too.
Think Social Networking
3 out of 4 people in the UK are now registered on social networking sites, such as Facebook and MySpace. Why not include a simple link on your email that enables the recipient to post it to their profile? This increases the reach of your message and will encourage even more to sign up.